The “CBPTM Professional–Sales” program is designed to develop and enhance the skills of professionals working in the sales field, as well as those who aspire to enter it. It equips participants with essential principles and core concepts, along with the latest effective strategies and methodologies. This is complemented by hands-on training in applying these strategies, sharpening participants’ abilities and enabling them to maximize the value of their experience.

Overall, the program aims to enable participants to:

• Define the concept of the sales process.
• Identify the elements of the sales process.
• Review different sales methods.
• Explain the concept of a prospective (potential) customer.
• Describe customer characteristics.
• List sources of prospective customers.
• Explain the stages of the sales process.
• Recognize successful sales strategies.
• Understand the behavior of a successful salesperson.
• Explore strategies for building strong customer relationships.
• Read and understand customer interests.
• Assess customer needs.
• Explain strategies for achieving successful first-time contact.
• Develop effective strategies for identifying potential customers.
• Apply presentation, delivery, and persuasion skills effectively.
• Deliver compelling presentations.
• Handle objections professionally and flexibly.
• Identify customer objections.
• Uncover hidden objections.
• Address barriers in the sales process.
• Recognize customer concerns.
• Deal positively with customer concerns.
• Identify signals indicating a successful sales process.
• Develop effective mechanisms for handling objections and problems.
• Create innovative strategies to evaluate customer requirements.
• Conduct self-assessment of presentation and delivery skills.
• Develop practical methods for customer follow-up in after-sales service.